Kim Kardashian models new SKIMS micro swimwear collection in bold campaign

Kim Kardashian is fronting the latest campaign for her shapewear brand SKIMS, unveiling its new Micro Fits Everybody Swim collection by modelling several of the pieces herself.

The reality TV star shared a series of photos on Instagram showcasing the collection, including a leopard-print bikini and an Ultra Pink Micro Scoop Bralette paired with a matching thong. The campaign highlights the brand’s latest minimalist swimwear designs.

Announcing the launch, Kardashian wrote: “NEW DROP – SKIMS MICRO FITS EVERYBODY.”

The entrepreneur’s signature bronzed look for the shoot was created by celebrity spray tan expert Jimmy Coco, who has worked with Kardashian for nearly two decades.

Speaking previously about their long-standing collaboration, Coco said Kardashian typically schedules weekly tanning appointments, adding that the routine is streamlined and efficient thanks to her commitment to maintaining her signature glow.

SKIMS has regularly featured high-profile celebrities in its campaigns, including Will Ferrell, who previously appeared in the brand’s menswear campaign.