Butter Skin & Boyfriend Blush: The Spring Beauty Trends Everyone’s Trying

With warmer weather finally peeking through, it’s not just your wardrobe that deserves a seasonal refresh—your beauty routine does too. Spring and summer are the perfect time to reset your skincare, hair, and makeup, adapting to both the trends and the changing weather.

From festival feeds to holiday snaps, these 2025 beauty trends have already been making waves among TikTok stars, influencers, and celebs. Here are seven to work into your routine now:

1. Blush Blindness
Also called “boyfriend blush,” this trend swaps subtlety for statement. Instead of a soft flush just on the apples of your cheeks, blush is swept lower under the cheekbones and higher above them. The vibe? A just-ran-a-mile or totally-embarrassed glow. Works with both cream and powder formulas applied with a medium brush.

2. Butter Skin
Think glazed-donut skin, but richer. This glow comes from layering deeply hydrating serums and moisturizers, followed by dewy, liquid-based makeup. Skip mattes and powders; use fingers to melt products seamlessly into the skin.

3. Freckle Forward
Whether real or faux, freckles are having a moment. They bring youthfulness and a natural finish. Try a freckle pencil, or improvise with a nude lip liner or soft brown eyeliner, dotting across the nose and cheeks where the sun would naturally hit.

4. Hair Accessories
Thanks to Gracie Abrams, white bows and chic headscarves are in. Bows dress up a half-up, half-down style, while scarves add a retro touch and protect your scalp and color from sun fade.

5. Messy Eyes
Perfect for beginners and pros alike, this look favors smudged liner over sharp wings. A creamy pencil in black or bronze, blended with a fingertip or sponge, creates a sultry, lived-in effect.

6. Lip Combos
A modern twist on lip contouring: overline with a darker pencil, then fill with a lighter gloss. Nudes and pinks keep it natural, while burgundy or cherry red amp up the drama. Fuller-looking lips, instantly.

7. Colour Pop
A single shot of bright color—on eyes, lips, or cheeks—instantly feels summery. Go bold with a vibrant lipstick and skip mascara, or experiment with colored mascara and neon liners for a playful vibe.

Bonus: Do a Spring Clean
Before you dive in, declutter. Toss expired products (check the small open-jar symbol for shelf life—usually 6 to 12 months). A fresh routine deserves a fresh kit.